شناسایی و تبیین اهداف راهبردی کارت امتیازی متوازن در صنعت بانکداری ایران

نویسندگان

1 دانشجو

2 دانشیار دانشکده مدیریت و اقتصاد دانشگاه تربیت مدرس

3 استاد دانشکده مدیریت و اقتصاد دانشگاه تربیت مدرس

4 استادیار دانشکده مدیریت و اقتصاد دانشگاه تربیت مدرس

چکیده

کارت امتیازی متوازن یکی از ابزارهای نظام‌مند مدیریتی است که ابتدا در اندازه‌گیری عملکرد و سپس به‌عنوان الگویی کارآمد در مدیریت استراتژیک مورد استفاده قرار گرفته است. این پژوهش به‌دلیل اهمیت تدوین استراتژی برای یکی از بخش‌های مهم اقتصاد ایران تعریف شده و به تبیین اهداف استراتژیک کارت امتیازی متوازن در صنعت بانکداری ایران پرداخته است. روش تحقیق این پژوهش از نوع ترکیبی(کیفی-کمی) ، جامعه آماری و نمونه آماری آن صنعت بانکداری و خبرگان نظام بانکی کشور است. ابتدا در فاز کیفی، اهداف استراتژیک از طریق مصاحبه عمیق و سوالات باز با 30 خبره نظام بانکی استخراج و با کمک روش داده بنیاد تلخیص و طبقه‌بندی شده و سپس در فاز کمی، این اهداف از طریق پرسشنامه توسط 100 خبره تأیید شده‌اند. از نتایج مهم این تحقیق می‌توان به شناسایی و تبیین هفده هدف استراتژیک در 4 منظر کارت امتیازی متوازن در صنعت بانکداری ایران نام برد که جزو نوآوری این تحقیق نیز به‌شمار می‌آید.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Identifying and explaining balanced scorecard strategic objectives in Iranian Banking Industry

چکیده [English]

The balanced scorecard is one of the system management tools, which was first used for measuring performance and then has been used as an effective framework in strategic management. This research due to the importance of formulating strategy for one the most important part of the Iran sector economy has been defined, so the present research, made attempts to Identify and explain the strategic objectives of a balanced scorecard for banking of Iran. A mix method research methodology (quantitative-qualitative) was adopted. Statistical population and sample are banking industry and Iranian banking experts. First, in quantitative phase, 30 in-depth semi-structured interviews were conducted with banking domain experts and the GT approach has been conducted for summarizing and grouping data. Second in quantitative phase, the collected strategic goals were corroborated by collecting 100 domain experts’ ideas through questionnaires. The important results of this research are identifying and explaining seventeen strategic objectives for banking industry of Iran that is an innovation of this research.
 

کلیدواژه‌ها [English]

  • Strategic management
  • balanced scorecard
  • banking industry
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