نوع مقاله : مدیریت استراتژیک (برنامه‌ها، تحلیل‌های استراتژیکی تولید، استراتژی‌های بازاریابی و مدیریت بازار، کسبوکار، سرمایه گذاری، منابع انسانی، مالی، رقابت، . . . )
نویسندگان
1 گروه مدیریت بازرگانی،واحد بین المللی خرمشهر، دانشگاه آزاد اسلامی، خرمشهر، ایران
2 عضو هیأت علمی دانشگاه شهید چمران اهواز
3 استادیار گروه مدیریت، دانشگاه شهید چمران اهواز، اهواز، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The results of the quality section show 12 categories of factors: "adaptability", "product mix", "brand management", "flexibility", "quality", "control", "initiative and innovation", "strategic capability", " planning"; "Technical knowledge", "Research (exporting ideas)" and "Health", under the selected code "Product Quality" and as a causal factor, 7 categories of factors: "Insurance coverage", "Organizational justice", "Organizational entrepreneurship" And "Agility", "Learning" and "Anthropology" under the two headings of "Job Security" and "Knowledge updated in the field of activities", as underlying factors, 14 categories of factors "Customs Regulation", "Institutional Support" "Meritocracy", "Thought", "Political Economy", "Effectiveness", "Political Approach", "Economic Diplomacy", "CIA Orientation", "Economic Factors", "Money and Currency Market", "Threat of Currency Fluctuations" "," Capital Environmental Factors "And "Competitive advantage (return on investment)", under the three selected codes of legal protections, political factors and economic factors, as intervening factors, 3 categories of factors: "communication mix", "communication (job security)" and "management Customer "under the selected code of marketing communications as a factor of strategies and finally 13 categories of factors" marketing capability "," distribution mix "," price mix "," new marketing capability "," dialogue and dialogue capability "," interoperability ", "Trust", "Competitiveness", "Competitiveness Factors", "Industrial Competition", "Competitiveness" and "Competitive Law" and "Strategic Thinking (Scientific Production with Preservation of Authenticity)" The consequences of exporting handmade carpets have been identified.The results of model validation also show the validity of the analyzed paths of the model from the perspective of experts.
کلیدواژه‌ها [English]
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