Identifying Shortcomings and Providing Conceptual Model for Production Chain of Telefilms According to VRM

Television Movies or Telefilms are a genre which has been the focus of attention for managers in IRIB’s communication system. The lack of an effective model for mass production of this genre has caused the production and supply cycle to face with a remarkable quality slump. This study, through pathological examination of the chain of telefilm production in IRIB, via extensive scientific studies, has chosen and used the components of Value Chain Reference as one of the most comprehensive models of value chain frameworks to study and comply with the processes of telefilm production chain. Firstly, with the use of analysis of hierarchical process (AHP), the most important cause of problems in the chain of production was computed and identified. The most important cause and deficiency in the main process and during production of telefilm is related to the level of strategic issues of the process, namely, the issues of direction and planning which are considered as the supporter of the main process. As a result, using the input and output of model, the desirable situation complying with the most important causes within the framework of process structure have been designed, completed and proposed for improvement of current conditions.