Identifying and Ranking Factors Affecting the Success of Introducing a New Product in Food Manufacturing Company a New Product in Food Manufacturing Company

Document Type : Production & Operations Management

Authors

1 Assistant professor in Business Management, Faculty of Management, Economics and Accounting, Tabriz Branch, Islamic Azad University, Tabriz, Iran

2 M.A. student of Executive Management, Faculty of Management, Economics and Accounting, Tabriz Branch, Islamic Azad University,Tabriz, Iran

Abstract

Successful new products are being considered as one of key factors in success and survival of companies. Many companies are trying to predict a new product potential for being successful before they start developing and manufacturing of the product. In the current study, we identify and rank the effective factors in the plans of new product development in a food manufacturing company. To proceed, some questionnaires are distributed among 20 managers and employees of Shiva Karaj company, as experts, to answer the designed questions and provide the requested information. After gathering the data, Fuzzy Delphi technique is employed to identify the effective factors and then Interpretive Structural Modeling (ISM) is applied to rank them. In this regard, MICMAC analyze is also used in order to identify the types of the variables and categorize them into four different levels. Based on MICMAC analyze, the variables are grouped into three categories including independent, relational and dependent variables. The obtained result also shows that; no variables belong in autonomic variables group. The outputs of this research are consistent with the company experience in terms of validity and sequence of steps and the proposed model and the corresponding results are approved by Shiva Karaj company.

Keywords

References

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History

  • Receive Date: 20 April 2020
  • Revise Date: 13 August 2020
  • Accept Date: 03 October 2020

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