Al Mubarak, Z., Ben Hamed, A., & Al
Mubarak, M. (2018). Impact of
corporate social responsibility on
bank’s corporate image. Social
Responsibility Journal.15(5),803-
822.
Alvani M, Ghasemi R.(1998) Management
and Social Responsibility Organiza
-tion. Tehran: State Management
Center Publications. P.60-61. (In
Persian).
Amran, A., Fauzi, H., Purwanto, Y., Darus,
F., Yusoff, H., Mohamed, M., . Nejati,
M. (2017). Social responsibility
disclosure in Islamic banks: a
comparative study of Indonesia and
Malaysia. Journal of Financial
Reporting and Accounting, 15(1),
99-115.
Amofa, F.; Rachel, Y.; Petrovici, D.; Fearne,
A.(2016). Towards a framework for
understanding Fairtrade purchase
intention in the mainstream enviro
-nment of supermarkets. Journal of
Business Ethics,136(1), 181–197.
Anderson, R.E.; Johnson, D.G.; Gotterbarn,
D.; Perrolle, J. (1993). Using the new
ACM code of ethics in decision
making. Communications of the
ACM., 36(2), 98–107.
Bravo, R., Montaner, T., & Pina, J. M. (2010).
Corporate brand image in retail
banking: development and
validation of a scale. The Service
Industries Journal, 30(8), 1199-1218.
Bretcu, A.(2013). Marketing ethics and
postmodern era. Analele
Universitatii ‘Eftimie Murgu’ Resita
Fascicola II Studii Economice, 1,
202–209.
Budiman, A. (2015). Social media and brand
image: a study on Unkl347 clothing
comp. Image: Jurnal Riset
Manajemen, 4(1).1-14.
DOI:10.17509/IMAGE
Carroll, A. B., & Brown, J. A. (2018).
Corporate social responsibility: A
review of current concepts,
research, and issues. In Corporate
Social Responsibility . Emerald
Publishing Limited .(pp. 39-69).
Esmaeilpour, M., & Aram, F. (2017). Effect of
social responsibility of banks on
customer perception of their brand
image (Study: Mellat bank branches
in Bushehr). Brand Management,
4(3), 109-142 . (In Persian)
Etemadi, Hossein., Sepasi, Sahar., Bashaq,
Mohammad Reza. . (2017). Business
Ethics, Social Responsibility and
Corporate Performance. Ethics in
science and Technology; 11 (3) :107-
115 .(In Persian)
Fornell, C., & Larcker, D. F. (1981).
Evaluating structural equation
models with unobservable variables
and measurement error. Journal of
marketing research, 18(1), 39-50.
Hamidi zadeh MR, Karimi Alavijeh MR,
Rezaei M.(2012). Investigate the
relationship between personality
dimensions and brand equity and
the moderating role of moral traits.
Journal of New Marketing Research;
(3):2, 35-50. (in Persian)
Henseler, J., Sarstedt, M. (2013). Goodnessof-Fit Indices for Partial Least
Squares Path Modeling: Computati
-onal statistics, 28, 565-580.
Hunt, S. and Vitell .(2016).The general
theory of marketing ethics: A
revision & three questions, Journal
of Macromarketing, 26(2),pp.1-11.
Izadi,H.,hamidianpour, F.(2020). The study
of the effects of consumer
perception of online retail ethics on
brand equity Commercial
Strategies, 15(11),146-163.
doi: 10.22070/15.11.146. (in persian)
Kieler,A. (2016). Three states accuse
Volkswagen of committing fraud.
Consumer Reports from
https://consumerist.com/2016/07/1
9/three-states-accuse-volkswagenof-committing-fraud
Kiliç, M., Kuzey, C., & Uyar, A. (2015). The
impact of ownership and board
structure on Corporate Social
Responsibility (CSR) reporting in
the Turkish banking industry.
Corporate Governance, 15(3), 357-
374.
Kohyari Haghighat, A., Feiz, D., Azar, A.,
Zarei, A., Dehdashti Shahrokh, Z.
(2020). Prevention of Brand
Performance Decline with
Emphasis on the Role of Social
Responsibility. Commercial
Strategies, 15(11), 134-145. doi:
10.22070/15.11.134 . (In Persian)
Kumar,P.;Sanuri,S.;Mokhtar,M.(2016).Ethic
al marketing practices .Mark.
Trz,28(1), 29–45.
Latapí Agudelo, M.A., Jóhannsdóttir, L.,
Davídsdóttir, B. (2019). A literature
review of the history and evolution
of corporate social responsibility.
International Journal of Corporate
Social Responsibility,4(1), 1-23.
Lund,D.B. (2000). An empirical examinati
-on of marketing professional’s
ethical behavior in differing
situations. Journal of Business
Ethics, 24, 331–342.
McDonald, L. M., & Lai, C. H. (2011). Impact
of corporate social responsibility
initiatives on Taiwanese banking
customers. International Journal of
Bank Marketing, 29(1), 50 - 63
Murphy, P.E.; Laczniak, G.R.; Wood,
G.(2007). An ethical basis for
relationship marketing: A virtue
ethics perspective. European
Journal of Marketing. 41(1), 37–57.
Nagar, K., & Rana, S. (2015). Examining
linkages between brand image and
purchase intention of green
products: The moderating role of
perceived benefits. FIIB Business
Review, 4(2), 63-72.
Norouzi Lorki ,Athena & Tabesh ,Saeed
.(2018). Analysis of the effect of
ethics in hidden marketing on
behavioral loyalty and compliance
with the brand of football club fans:
Presenting a model, Journal of
Sports Management and Motor
Behavior, 16(31) 21-35. (In Persian
Pittz, T., Steiner, S.D., Pennington, J.R.
(2020). An Ethical Marketing
Approach to Wicked Problems:
Macromarketing for the Common
Good. Journal of Business
Ethics,164, 301-310.
https://doi.org/10.1007/s10551-
019-04277-7
Plumeyer, A., Kottemann, P., Boger, D.,
Decker, R. (2019). Measuring brand
image: a systematic review,
practical guidance, and future
research directions. Review of
Managerial Science, 4(1),227–265.
Plungpongpan, J., Tiangsoongnern, L.,
Speece M. (2016). University social
responsibility and brand image of
private universities in bangkok.
International journal of educational
management, 30(4), 571-591.
Radi, Idris., Ganji, Farid., Sadeghi
Boroujerdi, Saeed., Izadi, Behzad.
(2015). Ethics in hidden marketing
and its relationship with sports
brand image. Ninth International
Conference on Physical Education
and Sports Science. (In Persian)
Rahman Seresht, Hossein., Rafiei,
Mahmoud., Koosha, Morteza.
(2009). Social responsibility, extraorganizational ethics. Tadbir
Scientific-Educational Monthly,
204,22-26 . (In Persian)
Safarzadeh, H. (2019). Identifying
Components of the Ethical
Marketing System Based on
Islamic-Iranian Approach. Journal
of System Management, 5(2), 167-
188.
Salehzadeh, R., Khazaei Pool, J., & Jafari
Najafabadi, A. H. (2018). Exploring
the relationship between corporate
social responsibility, brand image
and brand equity in Iranian banking
industry. Journal of Islamic
Accounting and Business Research,
9(2), 106-118 .
Shabbir, M. Q., Khan, A. A., & Khan, S. R.
(2017). Brand loyalty brand image
and brand equity: the mediating
role of brand awareness.
International journal of innovation
and applied studies, 19(2), 416.422.
Seifollahi, Naser. (2020). Analyzing the
effect of social capital on organizati
-onal virtue with the mediating role
of social responsibility, Social
capital management, 7( 2), 171-194.
(In Persian)
Song, H., Wang, J., & Han, H. (2019). Effect
of image, satisfaction, trust, love,
and respect on loyalty formation
for name-brand coffee shops.
International Journal of Hospitality
Management, 79, 50-59.
seyyedi, Amir; Pak Nohad, Elham (2015)
The Relationship between Ethical
Criteria of Producers and
Consumer Behavior. Quarterly
Journal of Ethics in Science and
Technology, Tenth Year, No. 2, 1-11 .
Tabuchi, H., Ewing, J., & Apuzzo, M. (2017,
January 3). Six Volkswagen
executives charged as company
pleads guilty in emissions case. The
New York Times. Retrieved January
3, 2018, from
https://www.nytimes.com/2017/01/
11/business/volkswagen-diesel-vwsettlement-charges-criminal.html
Wang, X., Wang, X., Fang, X., Jiang, Q.
(2018). Power distance belief and
brand personality evaluations.
Journal of Business Research, 84,
89–99.
Yong Lee, Jung & Hyun Jin,
Chang.(2019).The Role of Ethical
Marketing Issues in Consumer
Brand Relationship,sustainability,
11(23), 1-21.
Yuan, R., Liu, M. J., & Liu, J. (2015). Ethical
marketing: China, Taiwan, Japan
and South Korea. In Ethical and
Social Marketing in Asia Chandos
Publishing. (pp. 35-53).
Waheed, A., Zhang, Q. (2020). Efect of CSR
& Ethical Practices on Sustainable
Competitive Performance: A Case
of Emerging Markets from
Stakeholder Theory Perspective.
Journal of Business Ethics,
https://doi.org/10.1007/s10551-
020-04679-y 1-19.
