Innovation Ambidexterity: Antecedents and Its Impact on New Product Performance

Document Type : Technology

Authors

1 assistant professor, payam e noor university, management faculty

2 Assistant Professor, Faculty of Business Management & IT Management, Payame Noor University, Tehran, Iran

Abstract

Linking the literature of Resource-Based View (RBV) and ambidexterity, the purpose of this study was to assess the effect of information technology, knowledge management, and marketing capabilities on innovation ambidexterity and its influence on the performance of new product development of Small and Medium-sized Enterprises (SMEs) active in the Iranian medical and pharmaceutical industry. To this end, an integrative research model was developed, analyzing the network of relations using covariance-based structural equation modeling on a data set of 294 SMEs presented at the 21st International Exhibition of Medical and Pharmaceutical Equipment in Tehran in June 2018. Accordingly, some questionnaires were assigned to senior and middle managers whose primary responsibilities were related to strategic innovation activities of the firms. Findings show that the complementary capabilities of information technology, knowledge management, and marketing are positively associated with innovation ambidexterity. In addition, innovation ambidexterity is found to strengthen the performance of the new product development.

Keywords

References

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History

  • Receive Date: 16 January 2022
  • Revise Date: 24 April 2022
  • Accept Date: 19 March 2023

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