خلق مزیت رقابتی: واکاوی ابعاد مدیریت منابع انسانی سبز بر مدیریت زنجیره تأمین سبز با نقش تعدیل‌گری نوجویی سبز در شرکت‌های صنعتی

نوع مقاله: مدیریت تولید و عملیات(نوآوری -تحقیق و توسعه -زنجیره تامین -زنجیره اززش -بهره وری)

نویسندگان

1 استادیار گروه مدیریت، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران

2 دانشجوی دکتری مدیریت بازرگانی- بازاریابی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران.

10.22080/jem.2019.15978.2849

چکیده

هدف اصلی مدیریت زنجیره تأمین شناسایی تأمین­کنندگان و توزیع­کنندگان مناسب و حمایت از آن­ها برای افزایش کارایی عملیات انتقال محصول به هدف­های موردنظر با هدف کاهش هزینه­های عملیاتی شرکت است. مدیریت زنجیره تأمین سبز یکی از موضوعات نوظهور مدیریت است و به دنبال راهکارهایی برای کاهش هزینه­ها و مخاطرات زیست­محیطی و مطلوبیت زیست­محیطی در سراسر زنجیره تأمین است. هدف از انجام پژوهش حاضر بررسی ارتباط مدیریت منابع انسانی سبز و مدیریت زنجیره تأمین سبز و نقش نوجویی سبز در رابطه مدیریت زنجیره تأمین سبز و مزیت رقابتی است. جامعۀ آماری پژوهش حاضر کلیه شرکت­های فعال در شهرک­های­ صنعتی استان آذربایجان غربی می­باشد که 258 نفر با روش نمونه­گیری تصادفی ساده به عنوان نمونه انتخاب شدند. برای جمع­آوری داده­ها از پرسشنامه و برای تجزیه و تحلیل داده­ها از مدل­سازی معادلات ساختاری استفاده شد.یافته­های پژوهش نشان داد که آموزش و توسعه سبز، توانمندسازی سبز و پرداخت و پاداش سبز بر مدیریت زنجیره تأمین سبز و مدیریت زنجیره تأمین سبز بر کسب مزیت رقابتی اثر مثبت و معناداری دارد.­ همچنین نوجویی سبز رابطۀ بین مدیریت زنجیره تأمین سبز و مزیت رقابتی را تعدیل می­کند.

کلیدواژه‌ها


عنوان مقاله [English]

Creating Competitive Advantage: An Investigation of Dimensions Green Human Resource Management on the Green Supply Chain Management with the Moderating Role of Green Innovativeness in Industrial Firms

نویسندگان [English]

  • Morteza Maleki Minbashrazgah 1
  • Maryam Varmaghani 2
  • hooshmand bagheri garbollagh 2
1 Assistant professor, Management department, Semnan University, Semnan, Iran
2 Ph.D. Student in Business Management, Faculty of Economics, Management and Administrative sciences, Semnan University, Iran
چکیده [English]

The main purpose of supply chain management is to identify the appropriate suppliers and distributors and to support them to increase the efficiency of product transfer operations to the intended objectives with the aim of reducing the operating costs of the company. Also, Green Supply chain management (GSCM) is the new field in management. It provides solutions to reduce costs and environmental risks, and increase environmental desirability across the supply chain. In this regard, the purpose of this study is to investigate the relationship between Green Human Resource Management (GHRM) and GSCM and the role of green Innovativeness in the relationship between Green Supply chain management and competitive advantage. The statistical population of this study is all companies active in industrial towns of West Azerbaijan that 258 were selected by simple random sampling method. In other words, the questionnaire was used to collect data and Structural Equation Modeling (SEM) was used to analyze data. The results of the study show that Green Development and Training, Green Empowerment, and Green Pay and Reward have positive and significant effects on the GSCM. In addition, GSCM efficiently effects on the competitive advantage of the organization. Additionally, Green Innovativeness moderates the relationship between GSCM and competitive advantage.

کلیدواژه‌ها [English]

  • Green Supply Chain Management
  • Green Human Resource Management
  • Competitive advantage
  • Green Innovativeness
  • Industrial companies
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