ارائه مدل یکپارچه سازی شرکاء در فرآیند توسعه محصولات جدید مبتنی بر پلتفرم در صنعت فضایی ایران

نوع مقاله : نوآوری(سیاست‌های نوآوری، ظرفیت نوآوری، اکوسیستم نوآوری، نظام نوآوری، تحقیق و توسعه، . . . .)

نویسندگان

1 مدیریت صنعتی، دانشکده مدیریت، دانشگاه تهران

2 گروه آموزشی مدیریت صنعتی، دانشگاه مالک اشتر

3 دانشیار دانشگاه تهران دانشکده مدیریت گروه مدیریت صنعتی

4 دانشکده مدیریت، دانشگاه تهران

10.22080/jem.2022.19838.3335

چکیده

به دلیل آنکه صنعت فضایی در کشور ما در مرحله پیدایش قرار دارد و هنوز با چالش هایی مانند عدم اطمینان ها، مشخص نبودن استانداردها و قوانین و سیال بودن فضای رشد روبروست، نیازمند همکاری و مشارکت می باشد. این مهم می تواند با کمک شبکه سازی و برقراری تعاملات میان صاحبان پلتفرم و تولیدکنندگان محصولات مکمل در قالب یک اکوسیستم مبتنی برپلتفرم، حاصل شود. هدف این مطالعه ارائه مدلی جهت بررسی عوامل موثر بر یکپارچه سازی شرکاء در توسعه محصولات جدید در صنعت فضایی در ایران می باشد. مطالعه حاضر از نظر هدف از کاربردی و از لحاظ نحوه گردآوری داده‌ها توصیفی از نوع همبستگی است. پاسخ دهندگان مدیران ارشد و مدیران پروژه‏های ملی فضایی بوده اند. تحلیل همبستگی و مدل سازی معادلات ساختاری با استفاده از نرم افزار آماری PLS برای آزمون مدل و تحلیل داده ها به کار گرفته شد. تحلیل داده ها حاکی از وجود رابطه مثبت و معنادار میان ماژولاریتی، تازگی محصول، پیچیدگی وظایف و یکپارچه سازی شرکاء می باشد. رابطه منفی و معناداری میان اهمیت راهبردی وظایف و یکپارچه سازی شرکاء در فرآیند توسعه محصول وجود دارد. در نهایت یافته ها نشان داد که یکپارچه سازی شرکاء رابطه معناداری با عملکرد محصول جدید دارد.

کلیدواژه‌ها


عنوان مقاله [English]

Presenting a Model of Complementor Integration into Developing New Platform-Based Products in Iranian Space Industry

نویسندگان [English]

  • fatemeh saghafi 1
  • Manouchehr Manteghi 2
  • mohammadreza sadeghi moghadam 3
  • Mahmoud Zamani 4
1 Associate prof, Industrial management, faculty of management, university of Tehran
2 Malek-Ashtar University
3 Associate professor university of tehran faculty of management -major industrial management
4 Faculty of management, university of Tehran
چکیده [English]

Because the industry still faces challenges, it requires an environment of collaboration. This can be achieved through networking and interaction between platform owners and manufacturers of complementary products within a platform based ecosystems as one of the success factors. The purpose of this study is to present a model to investigate the factors affecting the integration of the manufacture of complementary products into new products development in the space industry in Islamic republic of Iran. The current research was conducted using descriptive – correlation methodology. Respondents were senior executives and national space project managers. Structural equation modelling (SEM) technique using Partial least squares path modeling (PLS) statistical software was employed to test of the research model and hypotheses. Data analysis indicates a significant and positive relationship between product modularity, product novelty, complexity of product development tasks and integration of the manufactures of complementary products into platform-based new product development process. There is a negative and significant relationship between the strategic importance of product development tasks and the integration of partners into the platform-based new product development process. Finally, the findings showed that the integration of partners has a positive and significant relationship with the performance of the platform-based new product.

کلیدواژه‌ها [English]

  • Modularity
  • Platform-based ecosystems
  • New product development
  • Partner integration
  • Structural Equation Modeling
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