Design and validation of the model of factors affecting the export of handmade carpets from the perspective of dynamic marketing capabilities

Document Type : Sterategic Management

Authors

1 Department of Business Management, Khorramshahr International Branch, Islamic Azad University, khorramshahr , Iran

2 Faculty member of Shahid Chamran University of Ahvaz

3 استادیار

Abstract

The results of the quality section show 12 categories of factors: "adaptability", "product mix", "brand management", "flexibility", "quality", "control", "initiative and innovation", "strategic capability", " planning"; "Technical knowledge", "Research (exporting ideas)" and "Health", under the selected code "Product Quality" and as a causal factor, 7 categories of factors: "Insurance coverage", "Organizational justice", "Organizational entrepreneurship" And "Agility", "Learning" and "Anthropology" under the two headings of "Job Security" and "Knowledge updated in the field of activities", as underlying factors, 14 categories of factors "Customs Regulation", "Institutional Support" "Meritocracy", "Thought", "Political Economy", "Effectiveness", "Political Approach", "Economic Diplomacy", "CIA Orientation", "Economic Factors", "Money and Currency Market", "Threat of Currency Fluctuations" "," Capital Environmental Factors "And "Competitive advantage (return on investment)", under the three selected codes of legal protections, political factors and economic factors, as intervening factors, 3 categories of factors: "communication mix", "communication (job security)" and "management Customer "under the selected code of marketing communications as a factor of strategies and finally 13 categories of factors" marketing capability "," distribution mix "," price mix "," new marketing capability "," dialogue and dialogue capability "," interoperability ", "Trust", "Competitiveness", "Competitiveness Factors", "Industrial Competition", "Competitiveness" and "Competitive Law" and "Strategic Thinking (Scientific Production with Preservation of Authenticity)" The consequences of exporting handmade carpets have been identified.The results of model validation also show the validity of the analyzed paths of the model from the perspective of experts.

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Main Subjects

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History

  • Receive Date: 12 December 2021
  • Revise Date: 27 May 2022
  • Accept Date: 11 July 2022

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