مطالعه نقش قابلیت ‏های اعتمادساز در پویاسازی کسب‏ وکار شرکت‏ های مشاوره مدیریت

نوع مقاله: مدیریت استراتژیک(استراتژهای منابع انسانی- استراتژی های تولید- استراتژی های سرمایه گذاری- استراتژی های بازار و رقابتی)

نویسندگان

دانشکده مدیریت دانشگاه تهران

چکیده

امروزه برقراری روابط میان ‏سازمانی مؤثر یکی از اصلی ‏ترین منابع مزیت رقابتی شرکتی محسوب می ‏شود. این روابط می تواند میان سازمانها با تأمین کنندگان، مشتریان یا سایر ذینفعان ایجاد شود. اعتماد میان ‏سازمانی از جمله کلیدی ‏ترین عواملی است که می‏ تواند این روابط را تحکیم بخشد. در پژوهش حاضر، نقش قابلیتهای اعتمادساز شرکت‏های مشاوره مدیریت در تعدیل رابطه میان قابلیت‏های پویا و قابلیت‏های عملیاتی شرکتی بررسی شده است. این پژوهش از نوع تحقیقات کاربردی و از نظر روش توصیفی-همبستگی می‏ باشد. جامعه آماری پژوهش شامل 340 شرکت عضو انجمن مشاوران مدیریت ایران بود. به منظور گردآوری اطلاعات، پرسشنامه‏ ای مشتمل بر 23 سئوال میان مدیران عامل این شرکتها توزیع شد. نهایتاً تعداد 97 پرسشنامه تکمیل و گردآوری گردید. جهت تجزیه و تحلیل داده ‏ها از مدلسازی معادلات ساختاری واریانس محور و نرم افزار اسمارت پی ال اس 3 استفاده شد. نتایج پژوهش نشان داد که قابلیتهای عملیاتی در شرکتهای مشاوره ‏ای قویتر هستند که قابلیت‏های پویای قوی‏تری داشته باشند. به بیان دیگر، قابلیتهای پویای سازمانی بر قابلیتهای عملیاتی سازمانی اثر مثبت معنی داری دارند. به ‏علاوه یافته های تحقیق حاضر نشان داد که قابلیتهای اعتمادساز، رابطه میان قابلیتهای پویا و عملیاتی را تعدیل می ‏کنند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Studying the Role of Trust-building Capabilities in Making the Business of Management Consulting Firms Dynamic

چکیده [English]

Nowadays, building effective inter-organizational relationships is an important source of competitive advantage. These relationships can be created between organizations and their suppliers, customers or other stakeholders. Organizations can benefit significantly from strong relationships. There are some factors which have positive effect on creation of these bonds. Inter-organizational trust is one of the key factors which can strengthen inter-organizational relationships. In the present research, we used a capability-based approach and studied the role of trust-building capabilities of management consulting firms of Iran in moderating the relationship between organizational dynamic capabilities and operational capabilities. The statistical population consisted of 340 management consulting firms of Iran which all of them were members of Iran Management Consultants Association. To gather data, a 23 item questionnaire was distributed among the CEOs of these firms. Finally 97 questionnaires were collected. To analyze data, variance-based structural equation modeling was distinguished to be suitable. SmartPLS3 was the software which was used in this regard. The results of our study show that operational capabilities are stronger in firms which have stronger dynamic capabilities. In other words, organizational dynamic capabilities have a significant positive effect on operational capabilities. Moreover, it is found that organizational trust-building capabilities moderate the relationship between organizational dynamic capabilities and operational capabilities.

کلیدواژه‌ها [English]

  • Trust-building Capabilities
  • Dynamic Capabilities
  • Operational Capabilities
  • Transaction Costs
  • Knowledge & Information Sharing
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