Volume & Issue: Volume 11, Issue 21, December 2019, Pages 1-400 

Sterategic Management

The Study of the Role of Brand Incongruity and Heterogeneous of Consumers on the Intention to Brand Repositioning

Pages 97-128

10.22080/jem.2019.16180.2877

Alireza Naalchi Kashi; Seyed Mohammad Tabatabaienasab; Shahnaz Nayebzadeh; Zohreh Tabataba’i- Nasab4