Abbasi,H. & khodaei, M. (2014). Conceptual Model for Implementing and Executing Hidden Marketing Strategy. (In persian)
Ahmed, S. (2000). Stealth may be the only future marketing has. Marketing, 32
Al Mamun, A. Naznen, F. Yang Q, Ali MH. Hashim NMHN (2023). Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products. Heliyon.
Al-Sadat Tabatabaei Yeganeh, Z. (2022). Examining the Effects of Brand Experience, Brand Image and Brand Trust on Brand Attachment and Purchase Intention. (In persian)
Amini, M. Akbari, H. (2014). The impact of site quality on online repurchase intention through Customer Satisfaction. Second international Applied Researches in Management and Accounting.
Babak Eghbali 1 SAH (2021). Presenting a Model of Temporal Effects on Consumer Behavior Based on Meta-Synthesis Approach Babak.
Balasubramanian, S. K., Karrh, J. A., & Patwardhan, H. (2006). Audience response to product placements: An integrative framework and future research agenda. Journal of Advertising, 35(3),115-141
Brentano, F. (1943) Psychology from Empirical stint point, New York: Routledge and kengnapul.
Becker L, Jaakkola E. (2020) Customer experience: fundamental premises and implications for research.
Chandrasekaran, S., & Chandrasekar, K. (2016). Consumer psychology with sensory marketing effect from canonical correlation analysis.
Darke, P. R., & Ritchie, R. J. (2007). The defensive consumer: Advertising deception, defensive processing, and distrust. Journal of Marketing Research.
Dian A, Rezki S, Indah R, Junianti F, Wardana A.)2024(The Impact of Viral Stealth Marketing on Consumers ’ Buying Interest on Cosmetic Products.
Husserl, Edmund (1993), The Idea of Phenomenology, trans. Abdolkarim Rashidian,Tehran: Scientific and Cultural Publications.
Johansson, Johny K. (2004), In Your Face: How American Marketing Excess Fuels AntiAmericanism.
Jurca, M. A. (2010). The forms of unconventional advertising–A theoretical approach. Management & Marketing-Craiova.
Kaikati, A. M., & Kaikati, J. G. (2004). Stealth marketing: how to reach consumers surreptitiously. California Management Review.
Kuhn,K. A. L., Hume, M., & Love, A. (2010). Examining the covert nature of product placement: Implications for public policy. Journal of Promotion Management.
Lee, M. S., Hsiao, H. D., & Yang, M. F. (2011). The study of the relationships among experiential. marketing, service quality, customer satisfaction and customer loyalty. The International Journal of Organizational Innovation, 3(2), 353-379.
Martin, K. D., & Smith, N. C. (2008). Commercializing social interaction: The ethics of stealth marketing. Journal of Public Policy & Marketing, 27(1), 45-56.
Milne, G. R., Bahl, S., & Rohm, A. (2008). Toward a framework for assessing covert marketing practices. Journal of Public Policy & Marketing.
Navrátilová L, Milichovský F(2015). Ways of Using Guerrilla Marketing in SMEs.
Nebenzahl, I. D., & Jaffe, E. D. (1998). Ethical Dimensioins of Advertising Executions. Journal of Business Ethics, 17(7), 805-815.
Nguyen, H.T., Thai, M.T. & Dinh, T.N. (2017). “A billion-scale approximation algorithm for maximizing benefit in viral marketing.
Poursalimi, M. Bayat, S. (2022). Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iran .(In persian)
Pringle, H. (2007). Şöhret satar. E. Yıldırım (çev.). İstanbul: MediaCat Kitapları.
Roy S, Dryl W, de Araujo Gil L (2021). Celebrity endorsements in destination marketing: A three country investigation. Tour Manag.
Roy, A., & Chattopadhyay, S. P. (2009). Stealth marketing as a strategy.
Sabir RI, Sarwar MA, Rana MI, Zulfiqar S, Akhtar N, Kamil H. (2014) Impact of covert marketing on consumer buying behavior. Int Rev Manag Bus Res.;3(1):423-430.
Santhosh Kumar K, Thomas K V. (2023) Discovering the Emotional Appeals and Purchasing Intention on Stealth Marketing of Millennial.
Shabgoo & Mirzaei, (2018). Towards Sensory Marketing: Stimulation of the Five Senses and Its Impact on Consumer Behavior.)in Persian)
Shafei, R. Ghafourian, A. saedi, S. (2000). Analysis of the Role of Lifestyle and Ethnocentrism on Consumers' Judgments about Domestic Household Appliances. (In persian)
Silverman, G. (2006). Ağızdan ağıza pazarlama: Dünyanın en güçlü pazarlama yönteminin 28 sırrı.
Singh, S. (2006). Impact of color on marketing. Management Decision, 44(6), 783-789.
Smilansky, S. (2009). Experiential marketing: A practical guide to interactive brand experiences.
Solomon, M. R (2003). Tüketici krallığının fethi. S. Çetinkaya (çev.)
Taylor, J. (2003). Word of mouth is where it is at.
Vazifeh doost,h. Kabiri,Sh. (2000). Presenting a Customer Purchase Decision-Making Model with a Sensory and Experiential Marketing Approach .(In persian)
Weisberg, A., Pfleiger, A., & Friedberg, J. (2007). Undercover agency the ethics of stealth marketing.
Zhechev V. (2015). Stealth marketing strategy – origins, manifestations and practical application.
)