اثر رقابت و تنوع پذیری محصول بر نقدشوندگی

نوع مقاله : مدیریت استراتژیک (برنامه­‌ها، تحلیل‌های استراتژیکی تولید، استراتژی‌های بازاریابی و مدیریت بازار، کسب­وکار، سرمایه گذاری، منابع انسانی، مالی، رقابت، . . . )

نویسندگان

1 استادیار گروه حسابداری، دانشکده علوم اقتصادی و اداری، دانشگاه مازندران، بابلسر، ایران.

2 استادیار گروه مدیریت، دانشکده علوم‌اداری و اقتصادی، دانشگاه اراک، اراک، ایران.

3 استادیار، گروه حسابداری، دانشگاه پیام نور، تهران، ایران.

چکیده

این پژوهش به بررسی تأثیر رقابت در بازار محصول و تنوع‌پذیری محصول بر نقدشوندگی سهام شرکت‌های پذیرفته‌شده در بورس اوراق بهادار تهران می‌پردازد. با توجه به اهمیت نقدشوندگی به‌عنوان معیاری کلیدی برای کارایی بازار و جذابیت سرمایه‌گذاری، این مطالعه به تحلیل نقش رقابت و تنوع‌پذیری محصول در بهبود نقدشوندگی در بستر یک بازار نوظهور پرداخته است. پژوهش حاضر از نوع توصیفی-همبستگی، با رویکرد کمی و پس‌رویدادی است. جامعه آماری شامل شرکت‌های پذیرفته‌شده در بورس تهران بوده و نمونه نهایی با استفاده از روش نمونه‌گیری حذف قضاوتی، شامل 110 شرکت طی دوره زمانی 1395 تا 1402 (8 سال) انتخاب شد. داده‌ها از گزارش‌های مالی سامانه کدال استخراج و با استفاده از تحلیل رگرسیون و نرم‌افزار Eviews تجزیه‌وتحلیل شدند. نتایج نشان داد که رقابت در بازار محصول و تنوع‌پذیری محصول هر دو رابطه مثبت و معناداری با نقدشوندگی سهام دارند. این یافته‌ها بر نقش استراتژی‌های رقابتی و تنوع‌پذیری در کاهش ریسک‌های مالی و تقویت کارایی بازار تأکید دارند. همچنین، تحلیل‌های تکمیلی شامل مدل‌های غیرخطی و تعدیلی، وجود روابط U-شکل معکوس و اثر تعدیلی اهرم مالی را تأیید کرد. این مطالعه بینش‌های جدیدی برای مدیران و سیاست‌گذاران در راستای بهبود نقدشوندگی و کارایی بازار ارائه می‌دهد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

The Effect of Competition and Product Diversity on Liquidity

نویسندگان [English]

  • Mahdis Nikzadghadikolaei 1
  • Keramatollah Heydari Rostami 2
  • Yassaman Khalili 3
1 Assistant Professor, Department of Accounting, Faculty of Economics and Administrative science, University of Mazandaran, Babolsar, Iran
2 Assistant professor, Management Department, Faculty of Administrative Sciences and Economics, Arak University, Arak, IRAN
3 Assistant Professor, Department of Accounting, Payame Noor University, Tehran, Iran
چکیده [English]

This study investigates the impact of product market competition and product diversification on the liquidity of stocks of companies listed on the Tehran Stock Exchange. Given the critical role of liquidity as a key indicator of market efficiency and investment attractiveness, this research analyzes the influence of competition and product diversification on liquidity within the context of an emerging market. The study adopts a descriptive-correlational approach, utilizing a quantitative and post-event methodology. The statistical population consists of companies listed on the Tehran Stock Exchange, with a final sample of 110 companies selected through judgmental exclusion sampling over the period from 2017 to 2024 (8 years). Data were extracted from financial reports on the Codal platform and analyzed using regression analysis via Eviews software. The results indicate that both product market competition and product diversification have a positive and significant relationship with stock liquidity. These findings underscore the role of competitive strategies and diversification in mitigating financial risks and enhancing market efficiency. Additionally, supplementary analyses, including nonlinear and interaction models, confirmed the presence of an inverted U-shaped relationship and the moderating effect of financial leverage. This study offers novel insights for managers and policymakers to improve liquidity and market efficiency.

کلیدواژه‌ها [English]

  • Competition
  • Product Diversification
  • Liquidity
  • Market Efficiency

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پژوهشنامه مدیریت اجرایی
دوره 17، شماره 33
شهریور 1404
صفحه 221-253

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سابقه مقاله

  • تاریخ دریافت: 05 اسفند 1403
  • تاریخ بازنگری: 22 تیر 1404
  • تاریخ پذیرش: 21 شهریور 1404

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