Alhidari, A., Iyer, P., & Paswan, A. (2015). Personal level antecedents of eWOM and purchase intention, on social networking sites. Journal of Customer Behavior, 14(2), 107-125.
Baron, S., & Harris, K. (2008). Consumers as resource integrators. Journal of marketing Management, 24(1-2), 113-130.
Bianchi, C., & Mathews, S. (2016). Internet marketing and export market growth in Chile. Journal of Business Research, 69(2), 426-434.
Chen, Y. C., Li, P. C., & Evans, K. R. (2012). Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving. Industrial Marketing Management, 41(6), 1019-1034.
Cheung, C. M., & Thadani, D. R. (2010). The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. Bled eConference, 23, 329-345.
Chuang, S. H. (2018). Facilitating the chain of market orientation to value co-creation: The mediating role of e-marketing adoption. Journal of destination marketing & management, 7, 39-49.
Chuang, S. H., & Lin, H. N. (2015). Co-creating e-service innovations: Theory, practice, and impact on firm performance. International Journal of Information Management, 35(3), 277-291.
Dou, X., Walden, J. A., Lee, S., & Lee, J. Y. (2012). Does source matter? Examining source effects in online product reviews. Computers in Human Behavior, 28(5), 1555-1563.
Edvardsson, B., Tronvoll, B., & Gruber, T. (2011). Expanding understanding of service exchange and value co-creation: a social construction approach. Journal of the academy of marketing science, 39(2),327-339.
Fornell, C., & Larcker, D. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18(3), 382-388.
Gronroos, C. (2008b). Service logic revisited: who creates value? And who co-creates?, European Business Review, 4, 298-314.
Grönroos, C. (2011). Value co-creation in service logic: A critical analysis. Marketing theory, 11(3), 279-301.
Grönroos, C., & Helle, P. (2010). Adopting a service logic in manufacturing: Conceptual foundation and metrics for mutual value creation. Journal of Service Management, 21(5), 564-590.
Grönroos, C., & Ravald, A. (2011). Service as business logic: implications for value creation and marketing. Journal of service management,22(1),5-22.
Gummesson, E. (2007). Exit services marketing-enter service marketing. Journal of customer behaviour, 6(2), 113-141.
Jaakkola, E., & Alexander, M. (2014). The role of customer engagement behavior in value co-creation: a service system perspective. Journal of service research, 17(3), 247-261.
Jalilvand, M. R., & Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran. Marketing Intelligence & Planning, 30(4), 460-476.(in Persian).
Kristensson, P., Matthing, J., & Johansson, N. (2008). Key strategies for the successful involvement of customers in the co-creation of new technology-based services. International journal of service industry management, 19(4), 474-491.
López, M., & Sicilia, M. (2014). eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making. Journal of Interactive Advertising, 14(2), 86-97.
Lusch, R. F., & Vargo, S. L. (2011). Service-dominant logic: a necessary step. European Journal of Marketing, 45(7/8), 1298-1309.
Lusch, R. F., Vargo, S. L., & O’brien, M. (2007). Competing through service: Insights from service-dominant logic. Journal of retailing, 83(1), 5-18.
Maglio, P. P., & Spohrer, J. (2008). Fundamentals of service science. Journal of the academy of marketing science, 36(1), 18-20.
Magnusson, P. R., Matthing, J., & Kristensson, P. (2003). Managing user involvement in service innovation: Experiments with innovating end users. Journal of Service Research, 6(2), 111-124.
Mahmoud, M. A., Hinson, R. E., & Anim, P. A. (2018). Service innovation and customer satisfaction: the role of customer value creation. European Journal of Innovation Management, 21(3), 402-422.
Matthing, J., Kristensson, P., Gustafsson, A., & Parasuraman, A. (2006). Developing successful technology-based services: the issue of identifying and involving innovative users. Journal of Services Marketing, 20(5), 288-297.
Navarro, S., Andreu, L., & Cervera, A. (2014). Value co-creation among hotels and disabled customers: An exploratory study. Journal of Business Research, 67(5), 813-818.
O’Hern, M. S., & Rindfleisch, A. (2017). Customer co-creation: a typology and research agenda. In Review of marketing research (pp. 108-130). Routledge.
O'cass, A., & Ngo, L. V. (2012). Creating superior customer value for B2B firms through supplier firm capabilities. Industrial Marketing Management, 41(1), 125-135.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & leadership, 32(3), 4-9.
Ringle, C. M., Wende, S., & Becker, J. M. (2015). SmartPLS 3. Boenningstedt: SmartPLS GmbH, http://www. smartpls. com.
Rossmann, A., Ranjan, K. R., & Sugathan, P. (2016). Drivers of user engagement in eWoM communication. Journal of Services Marketing, 30(5), 541-553.
See-To, E. W., & Ho, K. K. (2014). Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust–A theoretical analysis. Computers in Human Behavior, 31, 182-189.
Spohrer, J., Anderson, L., Pass, N., & Ager, T. (2008, December). Service science and service-dominant logic. In Otago Forum (Vol. 2, No. 2, pp. 4-18).
Strandvik, T., Holmlund, M., & Edvardsson, B. (2012). Customer needing: a challenge for the seller offering. Journal of Business & Industrial Marketing, 27(2), 132-141.
Svensson, G., & Gummesson, E. (2008). Customer centricity: reality or a wild goose chase?. European Business Review.
Tapscott, D., & Williams, A. D. (2008). Wikinomics: How mass collaboration changes everything. Penguin.
Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational statistics & data analysis, 48(1), 159-205.
Vargo, S. L. (2007). Paradigms, pluralisms, and peripheries: On the assessment of the SD logic. Australasian Marketing Journal (AMJ), 15(1), 105-108.
Vargo, S. L., & Lusch, R. F. (2011). It's all B2B… and beyond: Toward a systems perspective of the market. Industrial marketing management, 40(2), 181-187.
Vargo, S. L., Lusch, R. F., Horbel, C., & Wieland, H. (2011). Alternative logics for service (s): From hybrid systems to service ecosystems. In Taking the Pulse of Economic Development: Service Trends (pp. 123-135). Carl Hanser Verlag.
Wang, Y., Ki, E. J., & Kim, Y. (2017). Exploring the Perceptual and Behavioral Outcomes of Public Engagement on Mobile Phones and Social Media. International Journal of Strategic Communication, 11(2), 133-147.
Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration. MIS Quarterly, 33(1), 177-195.
Yen, C. L. A., & Tang, C. H. H. (2015). Hotel attribute performance, eWOM motivations, and media choice. International Journal of Hospitality Management, 46, 79-88.
Zhang, T., Abound Omran, B., & Cobanoglu, C. (2017). Generation Y’s positive and negative eWOM: use of social media and mobile technology. International Journal of Contemporary Hospitality Management, 29(2), 732-761.
Zhang, X., Wang, G. X., ShangGuan, J., & Xiao, Y. (2008). Value co-creation with customers and its impact on capabilities. In 2008 IEEE International Conference on Industrial Engineering and Engineering Management (pp. 2087-2091).