مدل ساختاری عوامل موثر بر بقاء و رشد استارت‌آپ‌ها در ایران

نوع مقاله : مدیریت و سازمان(اخلاق و مسئولیت اجتماعی، رهبری و تحول سازمانی، عملکرد سازمانی، ریسک، مدیریت منابع سازمانی، سطوح تحلیل سازمانی، بلوغ سازمانی، آسیب­‌شناسی سازمانی، نظام اداری، . . . )

نویسندگان

1 استادیار گروه مدیریت، واحد مرند، دانشگاه آزاد اسلامی، مرند، ایران

2 دانشجوی کارشناسی ارشد مدیریت اجرایی، دانشکده علوم انسانی، واحد مرند، دانشگاه آزاد اسلامی، مرند، ایران

چکیده

هدف این پژوهش بررسی مدل ساختاری عوامل موثر بر بقاء و رشد استارت­آپ­ها در ایران می­باشد. روش اجرای پژوهش حاضر توصیفی پیمایشی است. جامعه مورد مطالعه مدیران عامل و اعضای هیأت مدیره استارت­آپ­ها در شهر تهران بودند که شامل 129 استارت­آپ و تعداد جامعه آماری370 نفر می­باشد. با استفاده از فرمول کوکران 182 نفر از آنان به عنوان نمونه انتخاب شدند. برای گردآوری داده­ها از پرسشنامه محقق ساخته استفاده شد. پایایی پرسشنامه­ها با استفاده از ضریب آلفای کرونباخ و پایایی ترکیبی مورد تأیید قرار گرفت. روایی پرسشنامه­ها با استفاده از تحلیل عاملی تأییدی، روایی همگرا و روایی واگرا تأیید شد. جهت تجزیه و تحلیل داده­ها و طراحی مدل از ضریب همبستگی و مدل معادلات ساختاری با نرم­افزار اسمارت پی­ال­اس استفاده گردید. نتایج تحقیق نشان داد که تأثیر منابع مالی، استفاده از فرصت­های بازار، شناخت سلایق مشتری، هوش تجاری، نوآوری، سرمایه­گذاری در تحقیق و توسعه، قابلیت­های بازاریابی و قابلیت­های تکنولوژیکی بر بقاء و رشد استارت آپ­ها مثبت و معنادار است ولی تأثیر دانش بازار و قابلیت­های شبکه­ای بر بقاء و رشد استارت­آپ­ها تأیید نشد. دستاورد نهایی مقاله ارائه راهکارهایی درخصوص بقا و رشد استارت­آپ­ها می­باشد.

کلیدواژه‌ها


عنوان مقاله [English]

Structural Model of Factors Affecting Survival and Growth of Startups in Iran

نویسندگان [English]

  • Ghaffar Tari 1
  • Hamidreza Porhelm 2
1 Assistant Professor, Management Department,, Marand branch, Islamic Azad University, Marand, Iran
2 MA student of Management, Marand branch, Islamic Azad University, Marand, Iran
چکیده [English]

The aim of this study is to investigate the structural model of factors affecting survival and growth of startups in Iran. The method of this research is descriptive survey. The research population was Managing Directors and Board Members of the Startups in Tehran that includes 129 startups and 370 members. 182 people were selected as samples based on Cochran's formula. A researcher-made questionnaire was used to collect data. The reliability of the questionnaire was confirmed by Cronbach alpha coefficient and the composite reliability. Validity of the questionnaire was verified using confirmatory factor analysis, convergent validity and divergent validity. The structural equation modeling was used for data analyzing with SMARTPLS software. The results showed that financial resources, market opportunities, customer recognition, business intelligence, innovation, investment on research and development, marketing capabilities and technological capabilities had a positive and significant effect on survival and growth of startups but the effect of market knowledge and networking capabilities on survival and growth of startups was not confirmed. The final achievement of the paper is to provide guidelines for the survival and growth of startups.

کلیدواژه‌ها [English]

  • Survival
  • Growth
  • Startups
  • Business
  • intelligence
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