ارائه مدل کسب مزیت رقابتی پایدار در صنعت جرثقیل ایران

نوع مقاله : مدیریت استراتژیک (برنامه­‌ها، تحلیل‌های استراتژیکی تولید، استراتژی‌های بازاریابی و مدیریت بازار، کسب­وکار، سرمایه گذاری، منابع انسانی، مالی، رقابت، . . . )

نویسندگان

1 دانشجوی دکتری مدیریت بازرگانی گرایش بازاریابی دانشگاه اصفهان، اصفهان، ایران

2 نویسنده مسئول استاادیار گروه مدیریت ،دانشکده علوم اداری و اقتصاد ،دانشگاه اصفهان ، ایران

3 استاد گروه مدیریت دانشگاه اصفهان ،دانشکده علوم اداری و اقتصاد دانشگاه اصفهان ، ایران

4 استاد گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران

چکیده

کسب مزیت رقابتی در شرایط عدم قطعیت محیطی بالا، پیچیدگی بالایی دارد و پژوهش‌های اندکی بطور جزئی به آن پرداخته‌اند. هدف این مقاله شناسایی قابلیت‌های موثر در کسب مزیت رقابتی پایدار در شرایط عدم قطعیت محیطی بالا و جایگاه هوش رقابتی و هوش سازمانی است. این تحقیق با اهداف اکتشافی و کاربردی و با رویکرد کیفی انجام شد. داده‌ها با استفاده از مصاحبه نیمه‌ساختاریافته با 16 نفر از مدیران ارشد و کارشناسان خبره شرکت‌های فعال در صنعت جرثقیل جمع‌آوری و بر اساس روش تحلیل مضمون مورد بررسی قرار گرفت. بر این اساس، چهار مضمون اصلی مرتبط با عدم قطعیت محیطی با عناوین نوسانات شدید نرخ ارز، قوانین لحظه‌ای در گمرک و صنعت، تشدید یا کاهش تحریم‌های بین‌المللی و نوسانات قدرت خرید و ترجیحات مشتری شناسایی شد. همچنین سه مضمون اصلی مرتبط با قابلیت‌های سازمانی شامل قابلیت‌های مدیریت ریسک پروژه، قابلیت‌های اعتمادسازی، قابلیت‌های شبکه‌سازی شناسایی شد. جمع‌بندی نتایج در قالب مدل کسب مزیت رقابتی در شرایط عدم قطعیت محیطی بالا ارائه شد که در آن جایگاه هوش رقابتی و هوش سازمانی و همچنین قابلیت‌های سه‌گانه مذکور مشخص شده است. 

کلیدواژه‌ها


عنوان مقاله [English]

Proposing a Model for Achieving Sustained Competitive Advantage in Crane Industry in Iran

نویسندگان [English]

  • Farshid Fadaeei Fathabadi 1
  • Azarnoush Ansari 2
  • Arash Shahin 3
  • Ali Sanayei 4
1 Ph.D. Student in Business Administration, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran
2 Corresponding author, Assistant Professor, Management department, University of Isfahan, Isfahan, Iran
3 Professor, Management department, University of Isfahan, Isfahan , Iran
4 Professor, Management department, University of Isfahan, Isfahan , Iran
چکیده [English]

Achieving sustainable competitive advantage in conditions of high environmental uncertainty is very complicated and difficult. However, there is scarcity in research in this area. The present research aims to identify the effective capabilities involved in achieving sustainable competitive advantage in conditions of high environmental uncertainty and the role of competitive intelligence and organizational intelligence. This applied study was conducted using an exploratory, qualitative design. Data were collected utilizing semi-structured interviews with 16 senior managers and were examined based upon thematic analysis method. Accordingly, four main themes related to the environmental uncertainty were identified comprising sharp exchange rate fluctuations, unstable regulations regarding customs and industry, augmentation or reduction of international sanctions, and fluctuations in purchasing power and customer preferences. Moreover, three main themes with reference to organizational capabilities were determined including project risk management capabilities, trust-building capabilities, and networking capabilities. According to the environmental uncertainty conditions and the three capabilities, the role of competitive intelligence and organizational intelligence in achieving sustainable competitive advantage was drawn in the thematic network and was then presented in the form of a competitive advantage model under high environmental uncertainty conditions.

کلیدواژه‌ها [English]

  • Sustainable Competitive Advantage
  • High Environmental Uncertainty
  • Industrial Marketing Capabilities
  • Competitive Intelligence
  • Organizational Intelligence
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