نوع مقاله : مدیریت کارآفرینی( مدیریت کسب‌وکار، فرایندهای کسب‌وکار، سیاست‌های کارآفرینانه، کارآفرینی سازمانی، اکوسیستم کارآفرینی، فضای کسب‌وکار، مدل‌های کسب‌وکار، چرخه حیات کسب و کارها، . . . )
نویسندگان
1 دانشکده مدیریت و حسابداری، دانشگاه آزاد علی آباد کتول، ایران
2 گروه علوم اجتماعی و سیاسی، دانشکده علوم انسانی، دانشگاه گلستان، گرگان، ایران
3 دانشیارگروه مدیریت و حسابداری ، واحد علی‌آباد‌کتول، دانشگاه آزاد اسلامی، علی‌آباد‌کتول، ایران.
4 گروه مدیریت،دانشکده مدیریت و حسابداری،واحد علی آباد کتول،دانشگاه آزاد اسلامی،علی آباد کتول،ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Environmental (external) and organizational (internal) factors are influential in the internationalization of businesses. The purpose of this study is to present a model of factors affecting the internationalization of businesses. The sample of expertise as well as statistical research includes 10 and 65 people who have worked in the field of businesses related to international entrepreneurship or have been informed. The required data are confirmed using a 5-point Likert questionnaire and reliability based on alpha test is more than 0.7 and validity based on the appropriate value for AVE is 0.5, and research variables include variables of product characteristics, product diversity, innovation in The product is international relations and internationalized businesses. Analysis of the collected data using structural equation method has shown that the four variables were approved as effective criteria for the internationalization process of small and medium businesses. Among these, the most agreement of experts was with the components of using the strategy of innovation and development of basic technologies. In the end, it is recommended that small and medium-sized business managers, instead of the usual goods that foreign buyers themselves are looking for, include other types of goods by showing examples in their minds and tastes in order to offer different types of goods. Expand.
کلیدواژه‌ها [English]
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