Ahmadi, Mehdi (2018). Providing a solution to analyze customer interaction in social media in the field of content marketing. Master's Thesis of Strategic MBA Management, Rozbahan Institute of Higher Education, Faculty of Humanities. [in persian]
Anooshirvani, F., Saedi, R. (2019). The Effect of CEO Power on the Value of the Company with the Interactive Role of Market Competition and Corporate Governance. Journal of Executive Management, 10(20), 147-173. [in persian]
Ansari, S., Ansari, G., Ghori, M. U., & Kazi, A. G. (2019). Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision. Journal of Public Value and Administrative Insights, 2(2), 5-10.
Azizi,Shahryar. (2016), Drawing the micro-banking mindset:Correspondence analysis approach, New research in
decision makingvol.1; no.3,65-84. [in persian]
-Baltes, L. P. (2015). Content marketing-the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), 111.
Christodoulides, G., Michaelidou, N., & Siamagka, N. T. (2018). Social media, content marketing and engagement strategies in B2B. Industrial Marketing Management.
- Constantinescu-Dobra, A. (2014). Content marketing in dentist’s websites. An empirical comparative study between Romania and the UK. In International Conference on Advancements of Medicine and Health Care through Technology; 5th–7th June 2014, Cluj-Napoca, Romania (pp. 107-112). Springer, Cham.
Daniels, Meghan & Liston, Kirsten (2017). CCEP,What Content Marketing Techniques.Can Teach Us About Building a Compelling Compliance Program.
Didner, P.(2014). Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works. McGraw-Hill.
Du Plessis, C. (2015, July). An exploratory analysis of essential elements of content marketing. In Proceedings of the Second European Conference on Social Media. (pp. 122-129).
Hakkarainen, Taru(2016).Opportunities and challenges of content marketing as a way of digital marketing communications. Bachelor’s Thesis, LUT School of Business and Management.
Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of research in interactive marketing.
Hosseinzadeh Seljuk,faranak;Zaker Harafteh.Elham,(2021);Evaluating the cost-effectiveness and efficiency of network systems, a case study: bank branchesNew research in decision makingvol.6;no.1,22-42. [in persian]
Huyghebaert, N., & Xu, W. (2015). What determines the market share of investment banks in Chinese domestic IPOs? China Economic Review, 34, 1. pp.50-168.
Iankova, Severina, Davies, Iain, Archer-Brown,Chris ,Marder, Amy Yau, Ben (2018). A comparison of social media marketing between B2B, B2C and mixed business models,Industrial Marketing Management.
Jefferson, S., & Tanton, S. (2015). Valuable content marketing: how to make quality content your key to success. Kogan page publishers.
Kee, A. W. A., & Yazdanifard, R. (2015). The review of content marketing as a new trend in marketing practices. International Journal of Management, Accounting and Economics, 2(9), 1055-1064.
Lou, C., & Xie, Q. (2020). Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty. International Journal of Advertising, 1-27.
Mehrabpour, M., Namamian, F., Maroufi Naghadei, F., Moradi, A. (2019). Identifying and Prioritizing Factors Affecting the Cognitive Assessment Motive to Variety-Seeking Purchase in Banking Services (Case Study:Customers of Saderat Bank, West Branches of Tehran).Journal of Executive Management, 11(21), 179-204 [in persian]
Naseri, Zahra, Norouzi, Ali reza, Fahim nia, Fatemeh, Manian, Amir (2017), Content Marketing: Identifying the basic components and dimensions in order to provide a conceptual model, Journal of Library and Information Science, Volume 9, Number 2, pp280-303. [in persian].
Papagiannis, N. (2020). Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic. John Wiley & Sons.
Phiri, M. (2020). Impact of digital marketing capabilities on market performance of small to medium enterprise agro-processors in Harare, Zimbabwe. Business: Theory and Practice, 21(2), pp.746-757.
Pulizzi, Joe (2014), Epic content Marketing:how to tell a different story, break through the clutter, and win more customers by marketing less.
Rafiei, Alireza (2013). Investigating quantitative and qualitative influencing factors on the market share of state banks. Master's thesis, Islamic Azad University, Naraq branch. [in persian].
Rahim, K., & Clemens, B. (2012). Organizational goals and performance measurement criteria for content marketing. Journal of Communication and Computer, 9(8), 896-904.
Repovienė, R., & Pažėraitė, A. (2018). Content marketing decisions for the customer value creation in social networks: ‘Ilzenberg manor’case. Research for Rural Development, 2.
Rowley, J. (2008). Understanding digital content marketing. Journal of marketing management, 24(5-6), 517-540.
Sathya, Priya, Shalini, Aishwarya (2022). Impact Of Digital Marketing on Development of Banking Sector and Small Business. International Journal of Advanced Research in Computer and Communication Engineering, Vol. 11, Issue 2.
Shareef, M. A., Dwivedi, Y. K., Kumar, V., & Kumar, U. (2017). Content design of advertisement for consumer exposure: Mobile marketing through short messaging service. International Journal of Information Management, 37(4), 257-268.
Shaw, Mark (2012). Copywriting, writing for advertising, branding and marketing. Translation: Atena Moghadam (2019). Tehran: Citeh. [in persian]
Sutherland, M., Loudon, J., & Szyrpallo, J. (2014). Micro Domination: How To Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand; The Social Executive; It Starts with Passion; Brainwise leadership [Book Review]. Training & Development, 41(4), 34.
Taghi Panahi, Fatemeh, Nokarizi, Mohsen, Dayani, Mohammad Hossein (2018). Identifying the components of content production success in the Instagram social network: a qualitative survey. Information research and public libraries, number 98, pp. 431-456. [in persian]
Vinerean, Simona. ( 2017). Content Marketing Strategy.Definition, Objectives and Tactics, Expert Journal of Marketing, Volume 5, Issue 2, pp. 92-98.
Wang, R., & Chan-Olmsted, S. (2020). Content marketing strategy of branded YouTube channels. Journal of Media Business Studies, 17(3-4), 294-316.
Wang, W. L., Malthouse, E. C., Calder, B., & Uzunoglu, E. (2019). B2B content marketing for professional services: In-person versus digital contacts. Industrial Marketing Management, 81, 160-168.
)