Abratt, R., & Bendixen, M. (2018). Strategic marketing: Concepts and cases. Routledge.
Ahmadi Esmat, Bahrainizad and Ismailpour. (2021). Measuring the aesthetic impact of packaging and perceived product quality on purchasing intent with the moderating role of modernity and consumer environmental concern. Modern Marketing Research, 10 (3), 81-104. (In Persian)
Amini, Nekoueizadeh. (2021). Cinema marketing: Behavioral intention and sacrifice affected by perceived quality and audience satisfaction. New Marketing Research, 11 (2), 27-44. (In Persian)
Bahraini Kiomars, Shah Alizadeh Kalkhoran Mohammad and Farhad Nouraei, (2009), Evaluation of service quality in Islamic Azad University based on SERVQUAL and QFD model (Case study of Islamic Azad University, Aliabad Katoul Branch), (Researcher) Management Quarterly, Sixth year, number 14, summer 2009. (In Persian)
Bei, V. (2008). The Role of Roadside Assistance in After Sales Service in Automotive Industry: Evaluations based on after sales breakdown service activities of Chrysler group.
Cavalieri, S., Gaiardelli, P., & Ierace, S. (2007). Aligning strategic profiles with operational metrics in after‐sales service. International Journal of Productivity and Performance Management.
Chai, J., Wang, S., Zhu, J., Mao, X. L., & Huang, H. (2021, May). Customer Satisfaction Research based on Customer Service Dialogue Corpus. In Journal of Physics: Conference Series (Vol. 1924, No. 1, p. 012013). IOP Publishing.
Drosos, D., Skordoulis, M., Arabatzis, G., Tsotsolas, N., & Galatsidas, S. (2019). Measuring industrial customer satisfaction: the case of the natural gas market in Greece. Sustainability, 11(7), 1905.
Qasemi, Hesamuddin, Arab Mazar, Abbas. (2018). Estimating the resilience index of the monetary and financial sector of the Iranian economy. Journal of Applied Theories of Economics, 6 (3), 23-48. (In Persian)
Goffin, K. (1999). Customer support: A cross‐industry study of distribution channels and strategies. International Journal of Physical Distribution & Logistics Management.
Grönroos, C., & Ojasalo, K. (2015). Service productivity as mutual learning. International Journal of Quality and Service Sciences.
Grönroos,C.(2015). Service management and marketing. Lexington, MA: Lexington books.
Hamidizadeh, Mohammad Reza (2021). Business Planning and Prosperity, Tehran: Adiban Rooz. (In Persian)
Hamidizadeh, Mohammad Reza(2021)Problem solving-Decision making-Operations research, Tehran: Adiban Rooz. (In Persian)
Heidari Reyhaneh, (2010), The effect of after-sales service on customer satisfaction in Kara Welding and Cutting Industries Company, Payame Noor University, Central Tehran Branch. (In Persian)
Heydariyeh Seyed Abdullah, Hemmat Mohammad, Razzaqi Harris Mohammad Ali, (2013), Presenting a model to evaluate the factors affecting customer satisfaction with after-sales service in the Iranian automotive industry (Case study: Saipa Company), (Researcher) Management Quarterly, Year 10 , No. 31. (In Persian)
Hietaniemi, H. (2020). Service Quality of Internationalization Services Case Viexpo.
Horovitz, J. (2000). The Seven Secrets of Service Strategy: Jacques Horovitz. Financial Times/Prentice Hall.
Hosseini Mirza Hassan, Ahmadinejad Mostafa, Ghaderi Somayeh, (2010), Assessing the quality of services and its relationship with customer satisfaction; Case Study of Tejarat Bank, Commercial Reviews, No. 42, August and September 1989.
Khodamoradpoor, M., Moharamzadeh, M., & Yektayar, M. (2020). relationship between key drivers customer experience with perceived value and loyalty of Them (Investigation of Players in the Football Premier League as a Clubs Internal Costumer). Consumer Behavior Studies Journal, 7(1), 72-88.( In Persian)
Khorsheed, R. K., Abdulla, D. F., Othman, B. A., Mohammed, H. O., & Sadq, Z. M. (2020). The Role of Services Marketing Mix 7P's on Achieving Competitive Advantages (The Case of Paitaxt Technical Institute in Kurdistan Region of Iraq). TEST Engineering and Management, 83, 15947-15971.
Kotler, P., & Keller, L. (2016). Marketing Management. New Jearsey: Pearson Prectice Half.
Krylov, S. (2021). Strategic After-Sales Service Analysis Based on Balanced Scorecard in Present-Day Global Economic Environment. In SHS Web of Conferences (Vol. 92, p. 06018). EDP Sciences.
Leonnard, S. E. (2018). Perceived service quality, perceived value for money, satisfaction and repurchase intention: An evaluation on private university services. International Journal of Commerce and Finance, 4(1), 40-51.
Mahmoodi, E., Salari, S. Z., Khalilipour, H., & Hosseini Sarteshnizi, M. (2021). The impact of Physical Environment on Perceptions of Price, Customer Satisfaction and Loyalty (Case Study: Ahvaz City Restaurants). Consumer Behavior Studies Journal, 8(1), 59-84..( In Persian)
Molavi, Z., Esgandari, K., Beikzad, J., & Khalili, M. (2011). A Survey of Relationship between Electronic Services Quality and Electronic Satisfaction in Banking System. International Review of Business Research Papers, 7(6), 128-144. (In Persian)
Nguyen, Q., Nisar, T. M., Knox, D., & Prabhakar, G. P. (2018). Understanding customer satisfaction in the UK quick service restaurant industry: The influence of the tangible attributes of perceived service quality. British Food Journal, 120(6), 1207-1222..
Ojasalo, J. (1999). Quality dynamics in professional services. Helsinki: Swedish School of Economics and Business Administration.
Parmenter, D. (2015). Key performance indicators: developing, implementing, and using winning KPIs. John Wiley & Sons.
Qasemi, Hesamuddin, Arab Mazar, Abbas. (2019). Estimating the resilience index of the monetary and financial sector of the Iranian economy. Journal of Applied Theories of Economics, 6 (3), 23-48. (In Persian)
Rao, M. B., & Sivakumar, S. N. V. (2017). Value Marketing Strategy for After Sales Service of Select White Goods Using the Value Gap Model: An Assessment of Consumers in Delhi and Mumbai, India. South Asian Journal of Management, 24(4).
Senbabaoglu, E. (2017). The impact of the service innovativeness on perceived overall service quality, customer loyalty and perceived customer value in shopping sites. Marketing and Branding Research, 4, 371-383.
Shi, Z., Liu, S., & Wu, R. (2021). Incentive design with customer satisfaction for business process outsourcing: multi-task vs. multi-agent. RAIRO-Operations Research, 55, S401-S434.
Sun, M., Tian, Y., Yan, Y., & Liao, Y. (2019). Improving the profit by using a mixed after-sales service as a market segmentation. Nankai Business Review International, 10(2), 233-258.
Sundararajan, S., Sadasivan, K., & Krishnaraj, R. A Conceptual Approach for Studying the Service Quality Aspects of SolarProject Management.
Tenkir, R. (2018). The Effect of After-Sales Services on Customer Satisfaction in the Case of Lifan Motors (Doctoral dissertation, St. Mary's University).
Zhang, S., Huang, C., Li, X., & Ren, A. (2022). Understanding impacts of service robots with the revised gap model. Sustainability, 14(5), 2692.
)