ارائه مدل همپایی اجتماعی مدیریت شایعه در واحد های منتخب دانشگاه آزاد

نوع مقاله : مدیریت و سازمان(اخلاق و مسئولیت اجتماعی، رهبری و تحول سازمانی، عملکرد سازمانی، ریسک، مدیریت منابع سازمانی، سطوح تحلیل سازمانی، بلوغ سازمانی، آسیب­‌شناسی سازمانی، نظام اداری، . . . )

نویسندگان

1 دانشگاه تهران مرکزی، تهران، ایران

2 عضو هیات علمی دانشگاه ازادتهران مرکزی، دانشکده ندیریت، تهران، ایران

3 عضو هیات علمی دانشگاه شهید بهشتی، دانشکده مدیریت ، تهران، ایران .

چکیده

شناخت و بکارگیری شاخص‌های شایعه و عوامل اجتماعی تأثیرگذار بر مدیریت شایعه در واحد‌های منتخب دانشگاه آزاد از اهمیت بالایی برخورداراست. هدف ازپژوهش حاضر، ارائه مدل همپایی اجتماعی مدیریت شایعه در واحد‌های منتخب دانشگاه آزاد می‌باشد. تحقیق با رویکرد ترکیبی (آمیخته) درمرحله اول با رویکرد کیفی با اتخاذ تحلیل محتوای کیفی، و مصاحبه با خبرگان به شناسایی تم‌های مدیریت شایعه مبادرت شد. جهت کدگذاری‌ها دربخش کیفی، نرم‌افزار MAXQDA10 و در مرحله دوم با رویکرد کمی از ابزار پرسشنامه جهت گردآوری داده استفاده شد. جامعه اماری دربخش کیفی شامل رؤسا، معاونین، مدیرگروه و اساتید مدیریت به تعداد 15 نفراز واحدهای منتخب می‌باشد وجامعه اماری دربخش کمی، کارکنان واحدهای منتخب دانشگاهی ایران می‌باشد و حجم نمونه200 نفر در نظرگرفته شد. نتایج نشان داد که در مرحله کیفی 8 تم اصلی و 18تم فرعی مدیریت شایعه ازجنبه عوامل اجتماعی تاثیرگذار، در تحلیل مضمون از مصاحبه‌ها استخراج شد. به منظور تحلیل آزمون‌های مربوطه، تحلیل عاملی تاییدی به کار رفت. پایایی عامل‌ها بالای 7/0 بود. و واحد تهران مرکزی، با استفاده از ضرایب بارهای عاملی استاندارد شده نسبت به چهارواحد منتخب یعنی علوم تحقیقات، واحد چالوس، علامه محدث نوری، واحد مازیار نور بالاترین نمره (0.971) را از لحاظ همپایی اجتماعی مدیریت شایعه دارا و پیشرو است. پیشنهاد شده است واحدهای دانشگاهی جهت مدیریت شایعه به سمت واحد تهران مرکزی حرکت و به شیوه این واحد عمل نمایند تا به الگوی همپایی اجتماعی موفق برسند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Presenting a Social Catch-Up Model of Rumor Management in Selected University Branches of Iran

نویسندگان [English]

  • fatemeh matajinimvari 1
  • Mina Jamshidi 2
  • Ali Rezaeian 3
1 Azad University Central Tehran, Tehran , Iran.
2 Faculty of Azad University faculty member Central Tehran, Faculty of Management , Tehran , Iran
3 Shahid Beheshti University , Faculty of Management , Tehran , Iran .
چکیده [English]

Recognition and application of rumor indicators and social factors affecting rumor management in the selected Azad University branches of Iran is of great significance. The present study aims to present a social rumor management catch-up model in Azad University branches of Iran. In the first phase, this mixed-method study implemented a qualitative approach through a content analysis and an interview with the experts to detect the rumor management themes. To code the data, the study relied on the MAXQDA10 software.In the second phase, following a Quantitative procedure it used a questionnaire to collect the data. The population (N=15) in the qualitative phase consisted of the chancellors, vice-chancellors, heads of departments and professors of management, and in the quantitative phase the population (N=200) were the Administrative personnel of the selected university branches of Iran. In the qualitative analysis, 8 main themes and 18 subcomponents of rumor management from the effective social factors were detected based on the content analysis of the interviews. To analyze the quantitative data, a Confirmatory factorial analysis was used. The test reliability estimate was 0.7. The results indicated that the Azad University Central Tehran Branch showed the highest standardized factorial loading values (i.e. 0.971) in relation to the other four selected universities Science and Research Branch, Chalous,Allameh Mohaddes Nouri, Maziar in terms of social rumor management catch-up. It is suggested that other universities align Themselves with the Azad University Central Tehran Branch in managing the rumors and act accordingly in order to reach a successful social catch-up

کلیدواژه‌ها [English]

  • Social Catch-up
  • Rumor
  • Rumor Management
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