نوع مقاله : مدیریت استراتژیک (برنامه‌ها، تحلیل‌های استراتژیکی تولید، استراتژی‌های بازاریابی و مدیریت بازار، کسبوکار، سرمایه گذاری، منابع انسانی، مالی، رقابت، . . . )
نویسندگان
1 دانشجوی دانشگاه سمنان
2 عضو هیات علمی دانشکده اقتصاد، مدیریت و علوم اداری
3 عضو هیات علمی دانشگاه سمنان
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Nowadays, the improvement of the digital economy has progressively changed markets and conditions for suppliers, customers, managers and entrepreneurs. Digital business environments question static approaches to competing in these markets. Uncertainty and dynamism within the market environment require expanding agility and flexibility of business techniques, particularly entry-level strategies based on the cloud computing paradigm. The purpose of this study is to recognize the dimensions and indicators of digital business strategy and the relationship between them. This research could be a kind of mixed exploratory investigate and includes two parts: qualitative (document content analysis) and qualitative-quantitative (structural-interpretive modeling) Is. Within the qualitative section, after evaluating 549 statistical corpus related to the digital sector and foreign market entry strategy, 17 metrics related to the digital business strategy and 4 dimensions (digital architecture, business dynamics, digital business model, and information management) Extricated and encoded. At that point, utilizing the analytical method of interpretive structural modeling, 15 specialists (specialists within the field of digital, marketing and cloud computing) with the method of snowball sampling were utilized to decide the connections between the dimensions and components of DBS. The results demonstrated how the relationship and engagement between the components and dimensions of digital business strategy. The results of this study suggest that among the identified factors, the field of digital business strategy, scalability of digital business strategy, speed of digital business strategy, and resources of digital business strategy. Considering factors in digital business strategy, recommendations are made to improve these dimensions in international companies.
کلیدواژه‌ها [English]
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